Seth Davis founded Urban Sign to fill a growing need for quality-crafted architectural signage. Our first location, located in Vineland, NJ, was a 1,200 sq. ft. shop.

Thought Leader

Seth presented his first "Lunch & Learn" Workshop establishing himself as a thought-leader within the industry. "Professional Designer/Fabricator Collaboration" explored the benefits of the Design/Build process. Seth continues to present to design firms, at conferences, and is cited in trade publications.


Seth moved the business to its current 35,000 sq. ft. facility. The large space opened new opportunities to expand the company's equipment and expertise, providing clients with a full complement of signage solutions.


Urban Sign has established a reputation for quality engineering and fabrication excellence, founded on our architectural signage solutions. In recent years, we have applied these same principles to interior and exterior wayfinding, donor recognition, interpretive elements and more.

Seth Davis

Seth grew up in the sign business and loved to build things. At a young age he was doing metal work and went on to pursue a degree in Industrial Design from Philadelphia University. Seth quickly built a reputation for a consultative approach to sign-building, working with creative people to turn their vision into reality. With over 20 years in the sign industry, Seth constantly monitors new fabrication trends, integrating them into his business plan when a quality result can be consistently guaranteed. He is a presenter and sponsor at industry conferences and is considered a resource to design firms, corporate clients and other sign fabricators.


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